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Articles on Purpose


Providing Practical Leadership Advice

29 April 2026

Most leaders are trying to steer the ship by moving the ice, but they forget that the collision happens beneath the surface.

A few months back, I shared about the Iceberg Principle, specifically, how dangerous it is to rewrite the entire rulebook just because one person made a mistake. We discussed how The Cohesive Leader has the courage to address the individual behavior below the surface rather than punishing the whole team with unnecessary processes.

But what happens when the iceberg you’re navigating is yourself?

In a previous episode of UH-OH Conversations with Cohesive Leaders, our guest Matan Cohen-Citron, a movement expert and hypnotist, took our iceberg metaphor to a deeper, more personal level. [Click here to listen to the full episode and learn how Matan transformed a near-death UH-OH moment into a masterclass on somatic leadership.]

19 February 2025

I can't even begin to imagine all the ways AI will revolutionize our planet.

Maybe you currently think of AI as a way to write copy, create Excel formulas, or generate a bit of code. That would be correct.

But it's already helping predict the path of hurricanes, detect cancer that the human eye can't see, and forecast crop yields based on soil conditions and weather patterns.

If you continuously think of AI as an evasive technology coming for your job, you will miss all the great things it's currently doing. Think of it as a tool amplifying human potential.

Rather than fear it, master it. Learn to leverage its power. Ben-Jamin Toy and I worked alongside Darrel Bruce, inventor and AI Expert who helped us build the first AI-powered book bot.

18 September 2024

Leaders face tough decisions daily. Sometimes those choices won't win them popularity contests but are necessary for the organization's long-term success.

History is filled with examples of leaders who made tough, unpopular decisions that ultimately proved to be the right call. Take Steve Jobs, for instance. When he returned to Apple in 1997, the company was struggling, and Jobs made the controversial decision to streamline Apple's product line, cutting over 70% of existing products. This decision was not well-received initially, but it refocused the company and paved the way for innovations like the iMac, iPod, and iPhone, transforming Apple into the powerhouse it is today.

28 June 2023

Motivation and systems play a vital role in achieving personal and professional goal success. Understanding how motivation works and the types of motivation that provides stimuli for me and others that I lead is critical to leadership success.

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