October 15, 2025 is a day of double celebration and a defining moment for connection and culture.

🎉 First, we celebrate the inaugural Cohesion Culture™ Day, officially recognized by the state of South Carolina.

🎯 Second, we launch our newest book, The Cohesive Sales Approach, a fresh take on selling that puts connection before the close.

Both milestones share the same heartbeat: belonging, value, and mutual commitment.

Celebrating Cohesion Culture™ Day

As Mark M. Smith said so perfectly:

“Dr. Troy Hall has again created an invaluable tool for organizations and businesses through Cohesion Culture. I devoured all of the pages of his book: Cohesion Culture, Proven Principles to Retain Your Top Talent,” stated South Carolina State Representative Mark Smith. “There are so many great lessons in it that I wanted to share it with my entire organization. I am excited to recognize Cohesion Culture Day this October. Thank you for sharing your talents, Dr. Hall.”

That’s the spirit behind Cohesion Culture™ Day, a reminder that when leaders intentionally create environments of trust, communication, and teamwork, people want to stay.

Here are three simple ways you can celebrate today:

1. Ask About Belonging: Get your team together and ask, “What makes you feel included at work?” Have everyone share their responses and listen for the common themes that create connection.
2. Host a Cohesion Huddle: Ask your team, “What makes my job meaningful and purposeful?” Capture responses on a whiteboard and watch patterns of pride emerge.
3. Share a Cohesion Affirmation: Recognize a teammate not just for what they did, but for who they are.

Each action reinforces the belonging that fuels engagement and retention.

Now… about that new book.

We’re thrilled to introduce The Cohesive Sales Approach, co-authored by Ben-Jamin Toy, HSG and me, Dr. Troy Hall, Ph.D. I-CUDE. Please join our Virtual Book Launch TODAY at 6pm EST during our Virtual Book Launch. Register here

This isn’t another book about closing the deal. It’s about opening the connection.

Here’s what makes it different:

• Connection before pitch: We help you build trust first. The rest follows naturally.
• Self-discovery questions: Instead of probing, we guide customers to uncover their own needs and values.
• Consumer-centered recommendations: Every product suggestion answers one key question: What’s in it for the consumer?
• Empowered closing: Instead of pressure, we give consumers the power to decide with confidence.

Click here to learn about our FREE book bonuses you receive with your purchase!

And there’s one more innovation we’re especially proud of…

Meet SALLE, your built-in AI Sales Assistant for Learning, Leading, and Engaging. SALLE helps you apply the principles of cohesive selling in real time, guiding conversations, reinforcing techniques, and keeping your focus on connection.

I think this might be the most exciting day in Cohesion Culture™️history! Today, we advance this movement in a big way. A movement where culture connects teams. Where connection drives sales. And where cohesion becomes the competitive advantage everyone's been seeking to find.